Popular influencer, fashion entrepreneur, and social media personality Laura Ikeji-Kanu has once again sparked widespread debate online, this time with remarks concerning the financial advantages of beauty over hard work in contemporary Nigeria. Her statement has drawn attention across social media platforms, reigniting discussions about societal values, career effort, and the evolving ways individuals achieve success in today’s economy.
In a candid video shared on her Instagram page, Laura voiced her concerns about how society appears to reward aesthetics and physical appearance more than dedication, skill, and perseverance. She highlighted what she perceives as a growing trend where young women who may not engage in traditional forms of employment or business are increasingly earning more and enjoying better lifestyles than women who commit themselves to hard work and career advancement.
Laura noted that in today’s economy, girls who choose not to work or who focus primarily on cultivating their looks and social media presence often receive greater financial rewards, endorsements, and attention compared to women who dedicate years to building careers, businesses, or professional expertise. Her comments reflect broader conversations about the influence of digital culture and social media on traditional measures of success and achievement.
She expressed her viewpoint in the following words:
“We are in a country where girls who do not work earn more than girls who work hard, all because they are beautiful. Girls who are fine make so much money. Please, if you see any hardworking girls, always try to support them, no matter what.”
The statement quickly went viral, prompting mixed reactions from fans, followers, and social media users. Many praised Laura for openly addressing what they described as a “hard truth” about modern society, applauding her for advocating support for hardworking women. Others, however, argued that beauty and influence have become legitimate forms of work in the digital era, and that leveraging appearance and social media reach constitutes skill, effort, and entrepreneurship in its own right.
Laura’s remarks have reignited discussions on several key issues, including the value of hard work, the power of personal branding, and the changing definitions of success in Nigeria’s social media-driven economy. The conversation underscores the complex interplay between aesthetics, influence, and financial opportunity in a world where digital presence can sometimes outweigh traditional professional effort.
Watch video below…
"We are in a country where girls who do not work earn more than girls who work hard, all because they are beautiful. Girls who are fine make so much money. Please, if you see any hardworking girls, always try to support them, no matter what."
-Laura Ikeji pic.twitter.com/YkdiV2L5dy
— CHUKS 🍥 (@ChuksEricE) October 11, 2025