Reality TV star, entrepreneur, and beauty mogul, Natasha Akide, popularly known as Tacha, has captured national attention after revealing the heartfelt reason behind her decision to stage her Guinness World Record attempt for the most makeovers done in 24 hours in Lagos, Nigeria, instead of the United Kingdom. Her revelation has sparked admiration and pride among Nigerians, as many view her choice as a bold statement of patriotism and confidence in the country’s creative talent.
Speaking during an engaging chat with popular influencer Egungun at her Tacha Beauty Festival in Lagos, the former Big Brother Naija star opened up about the inspiration and vision behind her record attempt. Tacha explained that although she had the opportunity to organize the event abroad, she intentionally brought it home to Nigeria to promote the country’s creative industry and celebrate its growing influence in global beauty trends. She said that her decision wasn’t just about convenience or cost—it was about purpose, identity, and representation.
According to her, the aim was far beyond breaking a world record; it was to use the platform as a stage to highlight the creativity, vibrancy, and skill of the Nigerian beauty industry and to prove that Nigerians can execute world-class projects from their own soil.
Tacha revealed that the original blueprint for the event had been designed for London, where she had received offers of support from several international brands and beauty companies. However, after reflecting on the deeper meaning of her goal, she decided to relocate the entire plan to Lagos. “London won’t give me the vibe I want,” she explained with passion. “It always makes sense to carry your country along. I want people to see that we can do it here, with our own hands, our own people, and our own energy.”
She added that she wanted young Nigerians, especially women in the beauty industry, to see that they do not have to leave the country to achieve greatness or gain international recognition. “Sometimes the best way to put your country on the map is to start right where you are,” she said confidently.
Record-breaking streak and emotional dedication
Tacha began her highly anticipated 24-hour Guinness World Record attempt on Saturday night, aiming to complete a remarkable 150 makeovers within the set timeframe. The challenge, which drew massive attention online and on-site, took place during the Tacha Beauty Festival—a vibrant three-day celebration of beauty, creativity, culture, and resilience that ran from October 10 to 12. The festival brought together makeup artists, influencers, stylists, and fans from across Nigeria and beyond, creating a spirited atmosphere of empowerment and innovation.
Despite a few brief power interruptions during the marathon session, Tacha’s team worked tirelessly to ensure the process continued smoothly. Her energy and focus remained unbroken as she maintained her rhythm and encouraged her team to stay determined. Many attendees praised her dedication and leadership, noting how she remained calm and upbeat throughout the intense 24-hour window.
In a deeply emotional moment, Tacha dedicated her record-breaking effort to her late mother, whom she credited as the driving force behind her strength and ambition. Fighting back tears, she spoke about how her mother’s memory continues to inspire her every decision. “Everything I do, I do with my mother’s lessons in my heart,” she said. “She taught me that no dream is too big if you believe in yourself.”
Two years of planning and unwavering determination
Tacha disclosed that the entire Guinness World Record project had been in the making for two years, carefully planned and refined to ensure flawless execution. She described the journey as one filled with both challenges and growth. “It wasn’t just about waking up and deciding to do it,” she said. “It took time, discipline, and a lot of behind-the-scenes preparation. Every detail mattered, from logistics to team coordination, because I wanted to set a standard for excellence.”
She emphasized that patience, persistence, and faith were the main ingredients that kept her going throughout the planning stage. For her, hosting the event in Nigeria was more than a personal milestone—it was a statement of vision. “This is about showing the world that Nigeria has what it takes,” she said proudly. “We have the talent, we have the creativity, and we have the passion. All we need is to believe in ourselves.”
As the festival drew massive crowds and global online attention, Tacha expressed joy that her initiative was sparking new conversations about Africa’s role in the global beauty space. “At this point now, I’m putting the Nigerian beauty industry on a freaking global map,” she declared with excitement and confidence, earning cheers from the audience.
Tacha also shared her desire to use the Tacha Beauty Festival as a recurring platform to train, mentor, and inspire young Nigerian creatives to dream bigger. “I want people to know that it’s okay to think globally but act locally,” she said. “We can create magic right here in our own country and still get the world to notice.”
The media personality concluded by expressing immense pride in how far she has come and gratitude for the overwhelming support from her fans, team, and sponsors. “This record attempt is not just mine,” she said. “It belongs to every Nigerian who dares to dream, to every woman breaking barriers, and to everyone who believes in the power of resilience.”
Her inspiring story continues to dominate social media, with fans applauding her determination, work ethic, and patriotic decision to celebrate Nigeria on a global stage. Many have described her as a trailblazer who is redefining what it means to be a beauty entrepreneur in Africa, turning passion into purpose and dreams into legacy.